Archive for August, 2007

Patricia Hansen Carolina Custom Interiors Patricia Hansen of Carolina Custom Interiors… the newest faux painter in the North Carolina area, has begun learning how to set up her new website.

She knows that this will be a great marketing tool. Showcasing her work online will allow her to share her talents and ideas with many more potential clients.  By displaying her website and email addresses on all her marketing materials, she has expanded the 'net' for attracting new clients.

The cost for setting up a new web site? Good hosting plans with plenty of room for expansion and a ton of tools, should only cost about $7 -$8 per month. This is an inexpensive use of limited start-up business funds.  

The hosting services Patricia decided to use is LunarPages.com  LunarPages has a 1 month guarantee, so if you're not happy you can cancel and get your money back!  What have you got to loose?

For more helpful tips for choosing website hosting click: Web Hosting Tips 

This podcast/call is an actual conversation Patricia and I had while I am instructing her during her LunarPages.com set-up, which included all the little tidbits of information you must enter while signing up for website hosting.

The website does not show up instantly… as we haven't uploaded any files yet, so Patricia and I moved on to the discussion of web design and web software and templates for web sites.

I helped Patricia review several different websites, and we discussed what she liked and didn't like about each one. I tutored her on the faults as well as the great ideas we could find on each web site. This bit of research is necessary when beginning to design a new website…  you must always have a plan, even if it is bare bones, before starting any project.

The format for Carolina Custom Interiors website will be a Wordpress blog, installed on a server at LunarPages.com using Fantastico.

You can find the  WordPress Software to install at WordPress.org

Never use a free hosting service for hosting a website such as blogger or Wordpress.com:

  • You do not have any customer service
  • You do not have any control if your website is canceled for unknown reasons.
  • You're website name will never look professional.

The WordPress "software" is easy to install at LunarPages.  I hit the highlights in the podcast.

The websites we visited and discussed:

Some websites we visited after the call. These are the sites Patricia found interesting:

http://www.jenniferrebeccadesigns.com/

http://www.artisansbythesea.com/

http://www.unfauxgetable.com/

http://www.roomerhasit.com/index.asp

http://www.paintinthetown.com/portfolio.htm

Theme sites we visited:

 Follow the progress of website installation and design by visiting 

www.CarolinaCustomInteriors.com 

 Wordpress Workbook

 

 My copy of this book has cornered pages, notes and post-its on so many pages it really needs to be replaced. I love how easy it was to learn to use Wordpress and all the options it gives when setting up your new website.

 

Click on the Blue Arrow to play or the tiny orange mp3 logo to download.

 
icon for podpress  [TPIAP] Show #14 - How To Start A Website - Step 1 [36:38m]: Play Now | Play in Popup | Download

tpiap-logo-3×3.jpgSet up your Professional Faux Painting Portfolio… It' a Photo Album.

Use binders from the office supply store, you will need several eventually… so stock up. Get 1 inch or 2 inch binders with a sleeve on the outside to slip in an 81/2 x 11 sheet of paper.

Stock up on the inserts also.  Plastic sheet protectors is what they are called. You will need the full sheet size as well as the ones that hold 4 photographs on a page.

Seperate the binders into categories:

  • Childrens Rooms
  • Kitchens
  • Bathrooms
  • Bedrooms
  • Living Areas

Use your logo and your colors to design the outside covers of your portfolios.

These binders do not hold your sample boards.

Include photos of your own work as well as magazine pictures of faux finishes.

Create your marketing materials in a consistent fashion. 

I'm off on my Vacation! Yahoo…. talk to you next week. 

 

Click on the Blue Arrow to play or the tiny orange mp3 logo to download.

Technorati Tags: portfolios, professional, faux painting, photo albums, marketing

 
icon for podpress  [{TPIAP Show#13 - How To Build Faux Painting Portfolios [11:27m]: Play Now | Play in Popup | Download