[TPIAP] Show #15 - Marketing Ideas From A New York Faux Painter
Posted by: THAT Painter Lady in PodcastA successful faux painting business requires a constant stream of returning and new clients. Most decorative artists find that advertising in the local newspaper is a waste of time and money… so how about a few new twists on some old ideas?
I met Dawn through my newsletter and blog. We have only met in cyberspace and on the telephone, but Dawn had such enthusiasm and great ideas that I just had to get her on a podcast. After a bit of schedule shuffling we finally got together and boy did I get some cool ideas!
Dawn Papandrea-Khan and I had a fantastic interview. In fact it lasted so long… I had to cut it into two different sessions. In Part 1, Dawn shares some interesting ideas for easy, inexpensive marketing (advertising) your faux painting business directly to the most likely potential clients.
The name of Dawn's company is Surfaces with Paint which is located in Westchester and Putnam Co., New York. She has done an amazing job of creating her own business websites.
Website: www.surfaceswithpaint.com
Blog: http://surfaceswithpaint.blogspot.com/
On the call we discuss
- The issue of sales tax.
- Loosing your business partner.
- How to learn professional finishes without classes.
- Why I recommend an accountant for every small business.
- Dealing with competition and why you should be friends with them.
- The only difference between a good painter and a great painter might be the way the floor looks when the job is done.
- Why you should have several finishes that you could do in your sleep.
- The challenges of being a full time mom and owning a business.
Dawn tells all of us what her biggest faux painting challenge has been. It required tiny brushes and the Catholic Church. You will have to listen to the call to find out what the challenge was.
Here are some of the business marketing ideas we discussed for faux and mural painters :
- Signs on your car
- Signs for the job site
- Door-to-Door sales
- Construction site advertising
- Join a business networking group
- of course… Word of Mouth, Business Cards and Flyer's

Be sure to check back next week for part two of my interview with Dawn Papandrea-Khan of Surfaces with Paint.
Her website is filled with many great ideas for a faux painting artist's website.
Dawn is also very interested link exchange with other artists…
Click on the Blue Arrow to play or the tiny orange mp3 logo to download.








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February 8th, 2008 at 8:59 pm
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